Clinical Trials
Social & Digital
United States
Clinical Trial Surround Sound & Innovative Collaborations
Timeline
6 Months
Service Area
Events
Region
United States
This initiative focused on the ARISE-HF clinical trial, which evaluates the safety and effectiveness of an oral investigational drug (AT-001) for adults with Diabetic Cardiomyopathy. The campaign aimed to surround the community with educational touchpoints to increase awareness and drive clinical trial recruitment.
Results
18,000
FMA members reached
13,000
Nurses received info
28-30%
Click-through rates
The Challenge
Patients living with Type 2 diabetes are at risk of developing Diabetic Cardiomyopathy, a serious and progressive disease that limits the heart's ability to function. The challenge was to effectively reach and educate this specific patient population, along with their healthcare providers, about this condition and the available clinical trial options.
Our Approach
We deployed a "surround sound" digital strategy focused on overcoming awareness barriers for the ARISE-HF clinical trial, specifically targeting patients with Diabetic Cardiomyopathy and their providers. Key pillars of the approach included:
Innovative Stakeholder Collaborations
We formed strategic partnerships with key third-party organizations, including the Florida Medical Association (FMA), Florida Nurse Practitioner Network (FNPN), and Diabetes Sisters, to utilize their established platforms.
Multi-Channel Digital Education
We developed virtual educational videos on YouTube featuring pre-recorded segments by the Principal Investigator (PI) and ran daily "Did You Know" educational segments on Instagram.
Targeted Provider Outreach
We delivered pre-recorded PI presentations at virtual conferences and featured targeted clinical trial web banner ads on partner websites for several months to ensure the message directly reached healthcare providers.
The Outcome
The collaborative digital strategy successfully amplified the trial's reach across patient and provider networks. Key milestones included:
Extensive Direct Reach
The initiative successfully reached 18,000 FMA members directly via email with a leveraged PI trial presentation video.
Broad Provider Engagement
Clinical trial information was successfully delivered to over 13,000 Nurse Practitioners (NPs) and more than 26 advanced practice registered nursing (APRN) groups throughout Florida.
High Visibility & Interaction
The campaign garnered significant interaction, with clinical trial web banner ads featured on the FMA's website achieving highly successful click-through rates of 28-30% among members.
