Patient Advocacy
United States
IMMPact Summit Planning and Implementation
Timeline
9 Months
Service Area
Events
Region
United States
Spanning a 2-day summit, the Advocacy IMMPact Summit was designed to unite a cross-therapeutic advocacy community in immune diseases. Led by a pharmaceutical client's Advocacy & Professional Relations team, the initiative aimed to foster community, improve patients' health outcomes, and elevate the client's corporate presence.
Results
21
Advocacy leaders
13
Diverse advocacy organizations
300M
Potential lives impacted
The Challenge
The primary challenge was to bring together advocacy leaders from diverse therapeutic areas to identify universal gaps, opportunities, and actionable solutions. The goal was to reach a community consensus on the critical barriers to information, treatment, and overall health throughout the complex immunology care journey.
Our Approach
Working in partnership with the client, CCG led the concept development, branding, and comprehensive strategic execution of the summit. The approach included:
Comprehensive Meeting Management
Handling the agenda, run of show, graphic notation, and onsite staff support, while also coordinating with internal cross-functional teams such as travel services, video services, and corporate communications.
Facilitation & Engagement
Serving as the summit moderator, creating breakout facilitator guides, and developing a memorable networking and social event at a museum for the attendees.
Strategic Evaluation
Designing, evaluating, and analyzing post-program surveys to provide the client with strategic recommendations based on actionable insights.
The Outcome
The summit successfully achieved its program objectives, culminating in the Advocacy Relations team receiving a coveted internal award for outstanding leadership and innovation. Key outcomes included:
Broad Stakeholder Reach
Engaging 21 advocacy leaders—including CEOs, founders, and program experts—from 13 top-tier advocacy organizations across allergy, dermatology, gastroenterology, rheumatology, and obesity. These organizations globally and domestically reach over 300 million lives annually.
Internal Alignment
Successfully involving 32 or more internal cross-functional colleagues spanning the C-Suite, Medical Affairs, Marketing, HEOR, and Advocacy.
Collaborative Consensus
The summit successfully brainstormed solutions to improve disease awareness, treatment access, sustainability, and holistic health, while aligning interests for ongoing, trusted collaboration across various immunological diseases.
